ASIT (Advanced Systematic Inventive Thinking) is a structured creativity method derived from TRIZ. It enables you to systematically generate innovative solutions in 3 hours with 5 universal tools. 10x faster than TRIZ (2 days training vs 15-20 days), ASIT delivers equivalent innovation results (10/10).

How can I learn ASIT?

There are 3 ASIT training courses: ASIT Solving (2 days, become autonomous on your subjects), ASIT Conception (2 days, concept generation), ASIT Facilitation (4 days including certification, facilitate workshops in all fields). Contact SolidCreativity for a personalised quote.

Why choose ASIT over brainstorming?

Brainstorming generates predictable ideas that everyone already has. ASIT generates dozens of innovative concepts in 3 hours through a systematic method. Measured results: 12 patents in 1 year, +35% turnover in 3 months for an SME, validated technical solutions at Airbus/Michelin/ArcelorMittal.

Which sectors use ASIT?

ASIT is used in all sectors: aeronautics (Airbus), automotive (Renault, Valeo, Michelin), defence (Thales, Photonis), metallurgy (ArcelorMittal), building (Legrand), banking (Caisse d'Épargne), biotech (TreeFrog Therapeutics), etc. The method applies to both hardware and software products as well as processes, services and organisations.

How much time does an ASIT workshop require?

An ASIT workshop lasts 3 hours and generates dozens of innovative concepts. This time includes: presentation of the challenge (15min), application of the 5 ASIT tools (2h), selection and development of solutions (45min). A single trained facilitator can conduct the workshop.

Why invest in ASIT training when brainstorming is free?

Brainstorming is indeed free... but what is its real cost? Hours of meetings to generate predictable ideas that everyone already has, without genuine breakthrough innovation. ASIT trains you in 2 days in a systematic method that generates dozens of innovative ideas in 3 hours. Once trained, your teams can facilitate their own ASIT workshops internally - it then becomes both free AND effective.

In which fields can I apply ASIT?

With an ASIT creativity session you will find a range of innovative solutions to: innovatively solve an old or blocking problem (product, service, process or organisation), find alternative solutions, work around a technology patent, anticipate possible future competitive solutions and protect against them, generate a differentiating response during a tender, find creative conceptual solutions and then turn them into market innovations.

Which subjects cannot be addressed by the ASIT creativity method?

We have never found a subject impossible to address (technology, process, service, etc.) but some have greater innovation potential than others. ASIT is a very effective method for innovation challenges. If field experts are blocked or if the solutions implemented are increasingly complex without ever really being suitable, then ASIT will make the difference.

Can I use ASIT professionally?

ASIT is used by many professionals for equally professional results. You can use the method as part of your business but the use of the ASIT and Advanced Systematic Inventive Thinking trademarks is subject to the agreement of its owner: SolidCreativity. Be careful not to use these trademarks (website or book for example) without this agreement.

I followed the introduction thanks to the downloadable pack, what is my training level?

This is indeed an introduction dating from 2004, which allowed you to see creativity differently and glimpse the power of the method despite its simplicity. Careful re-reading of the book and trial-and-error progression can help you progress. Actual training can bring you more quickly and easily to an effective autonomous user level.

Is ASIT still evolving?

Since the book and pack were released in 2004, ASIT has evolved enormously to gain in systematicity and efficiency. ASIT continues to evolve through successive refinements and the ASIT-BIM, ecoASIT and FASiT variants also show notable developments but for targeted uses.

What is breakthrough innovation for ASIT?

We consider that breakthrough innovation is not necessarily a technological breakthrough but a usage breakthrough. The electric light bulb is not a technological breakthrough (slow evolution of electrical wire) but a real usage breakthrough: doing something else with electricity. A usage breakthrough comes from the intersection of several improvement trees.

How much does ASIT training cost?

ASIT training lasts 2 days to become autonomous in your field, or 4 days (including certification) to facilitate workshops in all fields. Contact SolidCreativity for a personalised quote.

What is the difference between ASIT and TRIZ?

ASIT is derived from TRIZ but 10x faster: 3h workshop vs several weeks, 2 days training vs 15-20 days. ASIT simplifies TRIZ into 5 universal tools whilst maintaining equivalent innovation capacity (10/10).

ASIT Bibliography - Scientific research, theses, patents and videos

ASIT is based on solid scientific foundations and concrete operational validation. This bibliography brings together academic research that has validated ASIT's effectiveness, patents that prove its ability to generate patentable innovations, and videos that illustrate its practical application in various contexts.

From Roni Horowitz's founding thesis in 1999 to contemporary applications in eco-innovation and business strategy, ASIT has demonstrated its scientific relevance and operational effectiveness through numerous independent validations.

Scientific research on ASIT 14 publications

ASIT benefits from rare academic credibility in the field of creativity methods. The quality of the upstream scientific work, initiated by Roni Horowitz with his founding doctoral thesis, has inspired many other scientific publications validating and extending the method. This research demonstrates that ASIT is not just a simple brainstorming technique but a rigorously validated methodology, applicable well beyond the initial technical engineering.

Doctoral Thesis by Roni Horowitz - Creative Problem Solving in Engineering Design 1999

Founding doctoral thesis by Roni Horowitz that creates ASIT by radically simplifying TRIZ. This 150-page research identifies two universal sufficient conditions (Closed World and Qualitative Change) characterising inventive solutions, and develops five operational tools that follow from them. Triple empirical validation: theoretical by patent analysis, experimental on real problems, and psychological via Kreitler's meaning system. ASIT is mastered in a few hours whereas TRIZ requires hundreds of hours, without loss of effectiveness.

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Article Kim & Park - ASIT as a Thinking Tool for Creative Problem Solving 2001

Korean scientific article presenting ASIT as an accessible alternative to TRIZ for industrial contexts where intensive training is not possible. Researchers from Sungkyunkwan University analyse ASIT's conceptual foundations and demonstrate that ASIT retains TRIZ's effectiveness while drastically reducing learning time. This publication constitutes one of the first academic validations of ASIT as a simplified and pragmatic extraction of TRIZ for creative technical problem solving.

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Article Harvard Business Review - Finding Your Innovation Sweet Spot 2003

Article co-signed by Roni Horowitz in Harvard Business Review, the world's most prestigious business journal. Presents the systematic innovation method with five patterns generating ingenious and viable ideas, surpassing traditional brainstorming. Numerous concrete cases: Philips (award-winning DVD player), Gillette (double-blade razor), Johnson & Johnson. Demonstrates how to find the innovation "sweet spot": far enough from existing products to generate interest, but close enough to remain within the company's capabilities.

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Article Takahara - How People Interact with Objects using TRIZ and ASIT 2003

Article published in the TRIZ Journal demonstrating that ASIT explicitly treats system objects (components) and process objects (process elements) without resorting to analogy. Toshio Takahara (FUJITSU) establishes a mapping between the 40 TRIZ principles and the 5 ASIT tools, and validates that ASIT applies to three domains: technical (systems), institutional (organisations), and personal (behaviours). This publication academically confirms that ASIT goes beyond the framework of technical design.

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Article Sickafus - A Simple Theory Underlying Structured Problem Solving Methodologies 2006

Reference article presented as a keynote at the Second TRIZ Symposium in Japan, proposing a unifying theory of structured methodologies (ASIT, TRIZ, USIT). Ed Sickafus reveals that the difficulty of these methods comes from a gap: they are taught logically whereas our natural thinking does not work that way. Understanding this distinction between thinking and communication allows using ASIT much more effectively by fully mobilising our natural mental resources.

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Article « from TRIZ to ASIT » by Roni Horowitz

Founding article explaining the genesis of ASIT and the four main steps that transformed TRIZ into ASIT. Roni Horowitz exposes his motivation for developing a more accessible method: reduce the number of rules and tools, eliminate tools specific to engineering, and keep the problem solver in a real inventive framework. Adapted version in French available.

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Thesis Turner - ASIT—a problem solving strategy for education and eco-friendly sustainable design 2008

Thesis exploring the application of ASIT in education and sustainable design. Turner demonstrates that the method can be effectively taught to students and applied to eco-design issues. This research foreshadows later work on ecoASIT and confirms ASIT's pedagogical potential beyond traditional industrial contexts.

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Article « ASIT method of creative resolution » - European Union 2009

Official European Union publication recognising ASIT as a creative resolution method. This institutional recognition testifies to ASIT's credibility and relevance at the European level. Document to be found on the European Union website.

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Thesis Olivier Pialot - The PST approach as a rationalisation tool for the innovative design process 2009

Doctoral thesis INP Grenoble proposing the PST approach to rationalise innovative design. Olivier Pialot analyses creativity methods in depth and compares TRIZ and ASIT. ASIT is presented as a simplified extraction of TRIZ: 2 fundamental conditions, 5 operational tools, accessible and less time-consuming than TRIZ, while retaining its effectiveness for well-identified technical problems. The developed PST approach is inspired by ASIT's structuring principles. Co-director: Jérémy Legardeur (also thesis director for Tyl).

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Thesis Benjamin Tyl - The contribution of creativity in eco-innovation processes 2011

Doctoral thesis University Bordeaux 1 adapting ASIT for eco-innovation. Benjamin Tyl observes that eco-design tools focus little on idea generation, and creates ecoASIT to stimulate creativity across all sustainable development axes. Experimental validation over 376 pages: using structured creativity mechanisms increases the performance of upstream eco-innovation phases and encourages systemic thinking on environmental and societal dimensions.

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Article Yoon, Kim & Lim - Division Technique Training Tool for Problem Solving Methods of IPR 2012

Korean scientific article proposing a training tool for the Division technique of ASIT for intellectual property rights (IPR). The authors from Sungkyunkwan University demonstrate that the Division technique, one of the five ASIT tools, can be effectively taught via a structured pedagogical tool. This research confirms ASIT's teachability and its applicability beyond simple technical design, particularly in patent circumvention strategies.

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Article Reich, Hatchuel, Shai & Subrahmanian - A theoretical analysis of creativity methods in engineering design: casting and improving ASIT within C-K theory 2012

Academic article published in the Journal of Engineering Design analysing ASIT via C-K theory (formal design theory). This collaborative research reveals the ASIT paradox: how to be creative while staying "in the box" (Closed World)? The analysis confirms that ASIT implements certain C-K constructs, explains how creative solutions emerge via ASIT, exposes the method's capabilities and some perceived limitations, and proposes theoretical improvement directions by extending ASIT operators.

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Thesis Fabian Maume - ASIT applied to Blue Ocean Strategy 2016

Master's thesis Masaryk University (Czech Republic) demonstrating ASIT's effectiveness beyond the technical by applying it to business innovation. Fabian Maume combines ASIT with Blue Ocean Strategy to structure strategic innovation. Empirical validation over 102 pages: 80% of historical Blue Oceans respect ASIT's Closed World Hypothesis. In-depth practical case on French cheese retail in the Czech Republic concretely illustrates how ASIT structures business and managerial innovation.

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Article Benmoussa - Eco-Design Pilot Improvement Based on TRIZ and ASIT Tools 2022

Recent article demonstrating the application of ASIT to eco-design issues. Benmoussa proposes to improve eco-design pilot tools by combining contributions from TRIZ and ASIT. This publication confirms ASIT's continued relevance for contemporary sustainability and responsible innovation challenges.

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Patents developed to prove ASIT's effectiveness 12 patents

12 patents filed in 1 year: proof by action

Pascal Jarry, founder of SolidCreativity and main ASIT trainer, took on an ambitious challenge to prove the method's effectiveness: file one patent per month for one year using exclusively ASIT.

Result: 12 patents filed in 12 months in various domains (cycles, mobile technologies, interfaces, services). One of these patents was even commercialised: the i-Lock anti-theft device.

This concrete demonstration validates that ASIT is not limited to academic theory but produces tangible and patentable results in real contexts.

Discover the 12 ASIT patents on SolidCreativity.com

Pascal Jarry is founder of SolidCreativity, holder of the ASIT trademark.

What ASIT users say

8 client testimonials from SolidCreativity on the effectiveness of the ASIT method

Airbus

"Best training ever!"

aeronautics

TreeFrog Therapeutics

"ASIT is so much more efficient than brainstorming"

biotech

Michelin

"New impetus to our R&D team's creativity"

tyre manufacturing

ArcelorMittal WireSolutions

"Innovative solutions generated in 3 months"

metallurgy

Maped

"Hundreds of ideas in 3 hours"

stationery

Caisse d'Épargne

"Promising ideas by the dozen - not reserved for tech"

banking

Legrand

"25% acceleration of the innovation process"

building

Photonis

"Stimulation of hundreds of ideas to explore all avenues"

defence

View all client testimonials All client case studies

Videos on ASIT and testimonials 8 videos

Discover ASIT in action through numerous videos presenting the method, concrete application examples and authentic testimonials from companies that have achieved measurable results with ASIT. These videos illustrate ASIT's power and versatility, from designing innovative products to optimising processes, and including business model innovation.

Using the ASIT method to create the i-Lock anti-theft device

32 min Detailed feedback from Pascal Jarry on applying ASIT to file patents. Presents the challenge of anti-theft security, conventional creative blocks and how ASIT bypasses them. Concrete application of an ASIT principle for the i-Lock innovation, from concept to patent filing. Lessons learned on systematic creativity and ASIT's effectiveness for generating patentable solutions.

ASIT Conference and non-technological innovation

8 min Conference demonstrating that ASIT applies well beyond technology. Presentation of examples of social and societal innovations analysed via the ASIT filter. Deconstruction of real cases showing how ASIT principles work for services, processes and business models. Q&A session confirming the method's versatility.

Feedback from IRIS Interactive on using ASIT

8 min Authentic testimonial from a French SME encouraging other SMEs to use ASIT. IRIS Interactive shares ASIT's impact on their daily work and innovation culture, with concrete examples of solved problems. The role of SolidCreativity in supporting and encouraging other SMEs to embark on structured innovation.

How the ASIT Method Works

10 min Pedagogical introduction to the ASIT method to bypass mental blocks. Detailed explanation of the 5 ASIT tools (Unification, Multiplication, Division, Removal, Symmetry Breaking) with a concrete accessible example: the toothbrush. Conclusion on the method's effectiveness for generating innovative solutions systematically.

ecoASIT eco-innovation method

11 min MOOC presenting the ASIT method adapted for sustainable development. Explains the concept of eco-innovation: going beyond eco-design to provoke sustainable disruptions. Presentation of the specific tools of ecoASIT and application examples to reduce waste and emissions. Environmental challenges and the role of structured creativity methods.

EXCERPTS - Conference "Boosting your creativity to innovate" in Réunion

15 min Excerpts from a SolidCreativity conference with satisfaction testimonials from several Réunion SMEs. Key moments from the creativity session showing ASIT in action. Testimonials from business leaders and SME participants on the concrete impact of the training. Illustration of local innovation stimulated by structured methods.

4 SolidCreativity workshops in Réunion

5 min Presentation of four creativity workshops with focus on using the ASIT method. Positive testimonials from participants on the generated ideas and their concrete applicability. The benefits of creativity support for island SMEs facing challenges of distance and limited resources.

Innovate in Business

1h 16 min Complete MOOC on business model innovation beyond canvas improvement. Explains why improving the Business Model Canvas is not enough for real innovation. Presentation of tools and levers for true disruptive innovation in Business Model. Examples and case studies of companies that successfully transformed their model with ASIT.